February 10, 2008 marked the launch of XPERIA™  and a new era in mobile communications with the announcement of the XPERIA X1, a stand-out, arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience. The XPERIATM X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile inside, the XPERIA X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move.  Access a world of experiences simply by touching the XPERIA panel on the screen.

“XPERIA represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience,” said Dee Dutta, Head of Marketing, Sony Ericsson. “This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places us at the forefront of mobile convergence.”