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Next Generation of Microsoft Innovation Focuses on Mobile Consumer PDF Print E-mail
Written by Tombing   
Sunday, 10 February 2008 20:55
Article Index
Next Generation of Microsoft Innovation Focuses on Mobile Consumer
Creating New Experiences
The Right Phones and Services
Mobile Opportunities
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Taking steps to place its technologies in the hands of an expanding mobile consumer audience, Microsoft Corp. on February 11, 2008 announced the acquisition of Danger Inc., the company responsible for software and services powering popular consumer handsets. Microsoft also announced that several additional cutting-edge mobility companies worldwide will adopt and deploy Microsoft’s software and services.

With the acquisition of Danger, Microsoft will benefit from the company’s nearly 10 years of expertise with mobile consumers. The Palo Alto, Calif.-based company provides services that allow people to keep in touch, stay organized and keep informed while on the go through real-time mobile messaging, social networking services, Web browsing and personal information management applications. Combining these services with Microsoft’s connected entertainment and mobile technologies will provide Microsoft with the tools to accelerate its work to create industry-leading entertainment and communication experiences for consumers.

In addition to the acquisition of Danger, Microsoft highlighted its partnership with Sony Ericsson Mobile Communications AB to make Windows Mobile phones, announced extended reach of Windows Live and MSN Direct services around the world, and demonstrated how the increased adoption of Microsoft software is giving consumers more control over digital content. Businesses including Brightstar Corp., Cbeyond, MTS (Mobile TeleSystems OJSC), Omnifone Ltd., Orascom Telecom Holding, TechData, Telecom Italia, Telefónica, Wind Greece and Wind Italy unveiled today plans to tap Microsoft for its latest mobile innovations.

Microsoft Entertainment & Devices Division President Robbie Bach announced the news today in a keynote address at Mobile World Congress 2008 as he articulated a comprehensive vision for the capabilities that Microsoft and its mobile partner network plan to deliver.

“We believe wherever you go, your phone should bring your world with you,” Bach said. “Microsoft will build upon our current offerings to business users by delivering a whole new range of experiences to mobile consumers. And we have the broadest partnerships, the finest people, and the best software and services to get us there.”

Today’s announcements build on Microsoft’s current partnerships with nearly every device maker and mobile operator in the world. With yesterday’s addition of Sony Ericsson, Windows Mobile alone runs phones from 50 device makers used by 160 mobile operators. Microsoft software and services including Windows Mobile, Windows Live Messenger, Hotmail and Windows Live Spaces, the world’s most widely used blogging service, are also used by device makers including HTC Corp., LG Electronics, Motorola Inc., Nokia, Palm Inc., Research in Motion Ltd. (RIM) and Samsung.



Last Updated on Tuesday, 12 February 2008 10:21
 
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