|Dell and Microsoft Launch (PRODUCT) RED Branded Products to Help Eliminate AIDS in Africa|
|Written by Tombing|
|Friday, 25 January 2008 01:30|
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Purchase of Dell (PRODUCT) RED computer or printer enables people worldwide to help save lives.
ROUND ROCK, Texas — Jan. 24, 2008 —Dell and Microsoft Corp. will offer customers a simple way to make a difference in the fight against AIDS in Africa through the purchase of unique (PRODUCT) RED branded personal computers and a printer. Adding to the premium experience, all Dell (PRODUCT) RED PCs are powered by Windows Vista Ultimate (PRODUCT) RED. Dell is the exclusive partner for PCs and peripherals for (PRODUCT) RED.
Dell (PRODUCT) RED products will be available at http://www.dell.com/joinred and at Best Buy stores throughout the United States by the end of the week. Beginning Jan. 31, they also will be available through Dell in nearly 30 additional countries.
(RED), launched in 2006, is a brand designed to engage business and consumer power in the fight against AIDS in Africa. To date, (RED) partners have contributed more than $57 million to the Global Fund based on the sale of (PRODUCT) RED products. (RED) funds are at work on the ground in Rwanda, Swaziland and Ghana.
With each purchase of a (PRODUCT) RED branded Dell personal computer including Windows Vista Ultimate (PRODUCT) RED, Dell and Microsoft will make a combined contribution of $50 to $80, depending on the PC purchased, to the Global Fund. Purchase of a Dell (PRODUCT) RED printer generates a $5 Dell contribution. One hundred percent of the funds contributed go to Global Fund-financed grants in Africa.
An $80 contribution generated by the choice of a Dell (PRODUCT) RED all-in-one PC with Windows Vista Ultimate (PRODUCT) RED is equivalent to more than six months of life-saving antiretroviral treatment for an individual living with AIDS in Africa.
“The computer has revolutionized our lives; the (RED) Dell Microsoft partnership goes a step further with PCs which channel money to the Global Fund,” said Bono, co-founder of (RED). “It’s a truly beautiful idea that the purchase of a stylish PC can put someone on lifesaving ARV treatment for six months.”
Dell (PRODUCT) RED products are distinguished by their vibrant red color and accents, and distinctive (PRODUCT) RED branding. All Dell (PRODUCT) RED PCs feature Intel Core 2 Duo processors. Windows Vista Ultimate (PRODUCT) RED includes six unique desktop wallpapers, a screensaver, two Windows Sidebar gadgets and a (RED)-themed Windows DreamScene.
|Last Updated on Monday, 11 February 2008 00:19|